The Show Apartment Illusion
Most property developments market apartments using show units or generic renderings. But buyers always purchase a specific unit. Here’s why modern project marketing should make every apartment experienceable.
With our comprehensive range of innovative features, you have the opportunity to design and present properties to your customers in an immersive and individual way.
Many property developers need up to two months to obtain sales plans based on their project submissions. They are often dependent on architects or draftsmen. With us, it’s significantly faster and interactive! In addition to your 2D floor plans, you receive an immersive 3D model of your properties, AI renderings of individual rooms including virtual staging, a 360° tour, and much more.
Existing properties are easy to view in person, but with new construction projects, prospective buyers often only see the floor plan, construction photos, and a few renderings. We offer a visualization boost: Thanks to our digital twin, your potential buyers can see from every angle what the property will look like. With us, you can digitally design your property under construction and receive high-quality inquiries through integration on your website, social media content, and much more.
Consultation and digital tour combined: Don’t let your prospective buyers decide based solely on the floor plan – show them more! From sunlight visualization, smart infrastructure data, noise assessment, and more, to a freely configurable 3D model. While the property is still under construction, there’s plenty of time to address potential buyers’ needs.
We make the non-existent feel real: Our configurator gives you, as a property developer, the opportunity to digitally present your complete range of features. From flooring and door choices to the full configuration of specific rooms like bathrooms or kitchens! And it even includes the costs of all optional extras!
Your prospective buyers want to furnish their newly purchased property? No problem thanks to Realitiq! Using our smart AR function, they can transform their own furniture into an interactive 3D model with just one image, which can then be dragged and dropped into the digital twin of the property. Furthermore, new furniture can also be placed in the virtual model and, via our eCommerce integration, ordered directly from the respective retailer’s online shop.
What takes many developers months, we do at the touch of a button: convert your building plans into sales plans. We support common standards such as DWG and IFC.
The data import simultaneously forms the basis for your configurable 3D model.
The innovation in AI recognition: Automatically create a 3D model based on a photo of the floor plan.
This allows you to impress potential buyers or renters with your property even during the initial consultation. Your project becomes a tangible experience for them.




You can also rely on us for renderings and more! We can create images from your 3D model at any time, which are perfectly suited as a basis for our high-quality AI renderings.
Guided 360° tours can be created directly from your 3D model. Alternatively, you can of course also compile a tour from existing 360° renderings.
Our AI allows you to create high-quality videos from just a few photos. You can also film videos from our 360° tours. Or, if you already have architectural videos, you can easily cut and edit them. This way, you get the perfect videos for your marketing purposes.
The surrounding infrastructure at a glance – find your way around the neighborhood digitally: from shopping facilities, public transport, schools & kindergartens, and medical care to leisure activities. The estimated noise level in the immediate vicinity is also visually displayed.
Furthermore, our 3D model, available both indoors and outdoors, features a sunlight simulation. This shows how much sunlight enters the property at any time of day, on any calendar day. This allows you to individually demonstrate not only the amount of light entering the property in winter, but also the heat build-up in summer, and to adjust furniture placement accordingly for potential buyers.
At the end of our configurator, prospective buyers can submit their inquiry directly to you, with all data regarding their selected optional features being automatically transferred. You can then plan further steps, such as the purchase/rental offer.
During the configurator process, all activity of your prospective buyers, including clicks/views, time spent on the site, preferences in property selection, and trends in furnishings and optional features, is also analyzed. This data can be displayed for the entire project, across all projects, or for individual apartments. Furthermore, with the appropriate login, it is possible to trace the data back to individual prospective buyers.