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Kleiner weißer Roboter mit EU-Flagge, Querformat

Marketing tips
(Part 2) EU AI Act in real estate marketing: What real estate agents and developers need to know about AI content

Artificial intelligence (AI) is no longer just supporting real estate companies with image rendering. Social media posts, property descriptions, videos, and automated marketing workflows are now also created with AI support. But what rules apply to this content? Do AI-generated reels need to be labeled? Who is responsible for automatically generated texts? And how can AI visualizations be used transparently and professionally? This article explains what real estate agents and developers should consider when practically applying the EU AI Act and how to safely integrate AI into their daily marketing.

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Roboterhand setzt ein Puzzleteil in ein Puzzle mit EU-Sternen, Querformat

Marketing tips
(Part 1) EU AI Act in real estate marketing: What real estate agents and developers need to know about AI content

The EU AI Act introduces new requirements for the use of artificial intelligence in real estate marketing. Learn when AI-generated images should be labeled, what rules apply to social media, and how real estate agents and developers can use AI professionally.

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Stadt von oben mit Lagepin an einem Haus

Marketing tips
Location Exposé and Digital Twin: Why real estate needs to be experienced inside and out

Digital real estate marketing doesn't stop at the front door. Why modern property presentations need to make both the surroundings and the property itself tangible and interactive.

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Woman searching online with smartphone & searchbar in the background

Marketing tips
Google shows properties. REALITIQ lets potential buyers live in them

Google is testing new real estate listings and integrating property offers directly into search results. What does this mean for real estate agents, developers, and property portals – and why are digital twins and interactive property brochures becoming more important than ever?

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Laptop mit 3D-Grundriss auf dem Schoß, daneben Kaffeetasse

Marketing tips
Why the floor plan is more important today than the pure living area

Large living spaces are becoming less important. Instead, prospective buyers today primarily decide based on how flexible and practical a floor plan is. Especially in times of high real estate prices, the intelligent use of space is becoming the decisive factor.

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