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Most property developments market apartments using show units or generic renderings. But buyers always purchase a specific unit. Here’s why modern project marketing should make every apartment experienceable.
AI slop is shaping how people perceive AI on social media. But in real estate, a different reality is emerging. Why high-quality real estate AI is more than just hype.
When marketing a new building, one is surrounded by a world of samples instead of the actual property. Model apartments, renderings, flooring and tile samples, product catalogs of optional extras. This article explores how the world of samples can be transformed into a comprehensive digital representation.
Especially in recent years, there have been increasing trends and changes in real estate marketing. What was sufficient to attract potential buyers for Baby Boomers and Generation X is no longer enough for Millennials and Generation Z. We provide a brief overview of the expectations of these generations.
