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Marketing tips
(Part 2) EU AI Act in real estate marketing: What real estate agents and developers need to know about AI content

Artificial intelligence (AI) is no longer just supporting real estate companies with image rendering. Social media posts, property descriptions, videos, and automated marketing workflows are now also created with AI support. But what rules apply to this content? Do AI-generated reels need to be labeled? Who is responsible for automatically generated texts? And how can AI visualizations be used transparently and professionally? This article explains what real estate agents and developers should consider when practically applying the EU AI Act and how to safely integrate AI into their daily marketing.

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Marketing tips
(Part 1) EU AI Act in real estate marketing: What real estate agents and developers need to know about AI content

The EU AI Act introduces new requirements for the use of artificial intelligence in real estate marketing. Learn when AI-generated images should be labeled, what rules apply to social media, and how real estate agents and developers can use AI professionally.

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Marketing tips
47 seconds of attention – and then what? Why real estate marketing today needs more than a good reel

The 47-second insight from attention research shows that people continue to invest time in content that is relevant to them. Learn why Reels, AI visualizations, and digital twins are transforming real estate marketing – from the first second of attention to the vision of your dream home.

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Marketing tips
Location Exposé and Digital Twin: Why real estate needs to be experienced inside and out

Digital real estate marketing doesn't stop at the front door. Why modern property presentations need to make both the surroundings and the property itself tangible and interactive.

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Marketing tips
Google shows properties. REALITIQ lets potential buyers live in them

Google is testing new real estate listings and integrating property offers directly into search results. What does this mean for real estate agents, developers, and property portals – and why are digital twins and interactive property brochures becoming more important than ever?

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